SEO (Search Engine Optimization) Based Marketing Information System Design and Implementation of SEO-Driven Marketing Information Systems

Abstract

RC Electronic currently has a promotion, sales, and marketing system for CCTV, IoT, and Alarm products that is not optimal because it still uses social media so that it is very dependent on the number of followers and it is feared that it will lose out on competition with other sellers and service providers. The company also does not have a digital online platform that focuses on increasing product promotion and sales so that the business products and services offered are not widely known even nationally.

In this research, an SEO (Search Engine Optimization) Based Marketing Information System is developed with the features of managing products, managing profiles and history, managing events, managing articles, managing news, and managing company contacts to increase the ranking of a website on search engine pages.

During system development, the company RC. Electronic provides a timeline in the form of project meetings, system blueprints, and system realization. The method used by our group in developing this system is the scrum methodology which is one of the frameworks of the agile software development methodology that can help solve a problem that is changing and complex, but can produce better, productive, and creative products.

This research introduces the development of an "SEO-based Marketing Information System", aiming to overcome the limitations of promotion and sales that have been dependent on social media and the number of visitors.